A Journalist Reveals Creativity, Sustainability and Spirituality – We reveal the unrevealed.
PR Jinal Mehta from Blue Lotus Communications contacted me regarding a college-based contest happening under the aegis of Triveni Saris.
Her mail said:
The third version of live projects and contests has already been kicked off with a roaring response from some of the prestigious colleges such as IIM Bangalore, IIM Shillong, JBIMS Mumbai, IIM Kashipur, SIBM Pune, IMT Ghaziabad, Jaipuria Lucknow and NMIMS Mumbai. There have been almost 150 registrations out of which 73 have made it to their next level of competition. The contests will be running for a period of 2 months and the student’s activities will be supervised by Triveni’s team itself.
These live projects and contest consists of offline marketing, events and leadership, video and content, which are later showcased through contests based on, best ethnic look and best social media campaign. The video category is divided into two sub categories namely video catalogues and animation video.
Mr. Arvind Sarraf, Director, Triveni, said, “Being an E-commerce portal, it is prerequisite to adapt to ever changing and evolving social media and technology and also creating fresh and new opportunities of engaging with the customer and making sure the customer has top of mind recall. Students get to learn about how competitive the creative world in real life is and how much they need to be ahead with time and keep themselves update with new technology and ideas which stand out from the others.”
About the Company: But I was more interested in the company and its products. So I researched a little. The company is an ecommerce website that I got to know from Jinal’s mail.
The about page, on the website, says more about the company’s history. Mr Giridhar Sarraf setup Sakambari Silk Mills in Surat in 1985. In the India’s rapidly growing textile hub, Sakambari manufactured synthetic saris under the trademark of “Triveni Saris”. In 2011, they setup the website TriveniSarees.com – to find a global market for their products, online. On consumer demand they added designer wear like salwar suits, lehenga cholis and saris, kurtis, jewellery, cotton and silk saris to their collection, making Triveni, Triveni Ethnics.
My Experience: I requested an opportunity for a product review and Jinal gave me a call soon regarding how to go about it. I told her how I usually do it and she said she would get back to me. A few days later she shared the link to a range of saris from the website asking me to select one so that they could send it for a review. At the other end of this link you will find the products that were on display for me at that time: http://www.triveniethnics.com/category/sarees.html?price_from=199&price_to=2000&ready_to_ship=1057&ajax=0
Though I often get impressed by the range of colours and designs of a sari, I don’t like to wear them. So I selected this sari for my Mom: http://www.triveniethnics.com/evoking-green-colored-embroidered-faux-georgette-saree-1037d.html
Within 7 days, we received the sari. The sari was placed within 3 layers of plastic packets, with one being a sari cover. Mom had selected the sari and this colour, but when we opened the packet, she was completely floored. When the sari was opened the colour and the design mesmerised us completely. It has its own blouse piece attached to it. Even that is designer.
According to the website, the sari has resham embroidery and stone work. This makes the sari a little heavy, suitable for seniors like my Mom. The fabric is Faux Georgette. That means it has been made from artificial fibres – rayon and polyester. But it feels so smooth to touch and I think while wearing will not poke at our body like many of such fabrics do.
This was a very beautiful experience for us. Mom has kept this sari, where she keeps all her favourite clothes and plans to wear it on very auspicious occasions.
Price: The sari’s actual price is Rs.2584/-. But when it was sent to us, it was on sale and its price was Rs.1999/-.
