Shivendra Pratap Singh from Clea Public Relations contacted A Journalist Reveals regarding a new launch from the house of NIVEA. His mail read thus:
Packed with delightful Blackberry aroma, a hint of colour and lots of NIVEA Care; NIVEA, world’s largest skincare brand with one of the most exciting range of Colour lip products has something new this month – Nivea Blackberry Shine Caring Lip Balm.
NIVEA believes an increasing number of consumers seek naturally beautiful lips with different flavours and a tinge of colour. A lip stick is not only a beauty accessory, but has become a girl’s lips’ BFF. NIVEA Lip Care stands not only for the best care but also for variety regarding flavours and colours, ensuring a lip product for every girl’s taste.
New Nivea Blackberry Shine Caring Lip Balm provides a noticeable yet subtle tint of colour and shimmer, along with long lasting moisturization that you can expect from NIVEA. NIVEA Fruity range of lip care are the perfect accessories and provide a natural trendy look as well as beautiful and gentle lips at the same time. The formula contains blackberry aroma for a delicious smell and taste and has a soft fruity colour with shimmering pigments to highlight your lips. You can finally have it all – a touch of colour and a great moisturizing and caring balm in one.
About NIVEA Lip Care: Moisturizing lip care for every day and every lip need. NIVEA Lip Care has a wide range of products, ranging from delicious Fruity Flavours to the well-known Intensive Care formula with 12 hour moisturization to Colour range with touch of care and tint of colour to the exclusive Men Lip Care.
Beiersdorf, manufacturer of NIVEA Lip Care, has been globally present in the lip care category for more than 100 years and is known to have introduced the ‘sliding stick lip balm’ innovation worldwide, which has been made available to the Indian consumer through NIVEA.
Our Take: When we saw the packet, we thought that it would be the same old tube with limited product. But, when we opened it the formation was like that of any lipstick and the stick contained a lot of product. The lipstick formation is easy to store in our handbag.
Coming to the actual product, it feels good from the first application and lips gets so pleasantly moisturized. The lipstick formation helps more in the application as well. When applied, our lips get coloured, just a slight hint of maroon colour.
Also, the product has the fruity taste of blackberry. All in all, a product, which is a must-have for all women and girls.
Price: New Nivea Blackberry Shine Lip Care is priced at Rs. 185.