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Launch of HD Brows in Mumbai

PR Gaurika Modi from the Communication Council recently contacted A Journalist Reveals for an event of their client, Entrepreneur Darshan Sanghvi owned MyGlamm, the beauty destination in Mumbai.
Her mail said: I write to you on behalf of MyGlamm, your one stop destination to getting glamourous. MyGlamm is a mobile application which enables you to avail all kinds of beauty services at your doorstep. Request you to please save the date for the forthcoming launch of HD Brows, on 10th December, 2015 at the MyGlamm Incubator, 1st Floor, Saidpur Jute Mills Compound, NM Joshi Marg, Lower Parel, Mumbai.

Ms Nilam briefing the guests about HD Brows
Ms Nilam briefing the guests about HD Brows

At the Event: When I reached the venue, the representatives of HD Brow, Nilam Holmes-Patel and her team were busy training the MyGlamm team. That meant it would take some time for us to interact with her. We were there for not just the launch of the app but also for an experiential. Thus the PR, Nishu and Swetha, from MyGlamm team, put me in the hands of a beauty expert, Tanvi for a hand massage. The massage was really divine. Tanvi found some knots on my arms and a few on my hands. But she tried her best to remove them.
Then it was time for Nilam to speak about the launch of the day. She said, “We are very excited about our collaboration with MyGlamm and to introduce High Definition Brows to Mumbai and Pune. The brand is known and loved abroad and our affiliation with MyGlamm will only serve to strengthen the High Definition brand. We look forward to rolling this out in further areas in India in the future and develop the collaboration further.”
It was time for me to experience HD Brow. The expert assigned to me was Bratt and he asked me about the shape I would like as well as if I would like to colour my brows. Though the HD Brow team members give shape to their clients’ brows according to the shape of their face, I insisted that my brows should remain round and thick and no colour, please.

Nilam Patel
Nilam Patel

The technique that Bratt, who himself had shaped his own eyebrows, is different. Till now I like other Indians have threaded my eyebrows. But Bratt used wax as well as a tweezer besides threading. First he placed small strips of tissue papers on a larger one on the upper part of my chest. Then he used an orange stick to trace the lower portion of my brows one at a time, with wax and removed the hair below the brow with the small strips of tissue paper.
Having removed most of the stray hair in this way, he used a pair of scissors to cut some hair growing waywardly on the inner edge of my left brow. On my insistence he also removed the excess hair on the bridge of my nose and in between the brows. Then he first threaded some portion and used the tweezer to remove some more stray hair. His impression of the end result: only the extra hair gone and the brows still thick and strong.

Pooja Anita trying HD BROWS
Pooja Anita trying HD BROWS

According to him, this method is better than just threading, since in the traditional method the balance between both the brows could waver. He also said that he was enjoying working on fuller eyebrows in India, because back in UK, most ladies have thinner eyebrows as a result of too much tweezing.

About Gayatri T Rao

A double post-graduate (MSc. - Botany and MA - English Literature) Gayatri T Rao is a Senior Multimedia Journalist with vast experience in writing on varied topics.

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