Keeping its tradition of dealing special days very innovatively by involving listeners in each of them Jaipur and Kota’s No. 1 Radio station 95 FM Tadka is up with its initiative for mothers, not specifically for a day but for complete week May 1 – May 8th.
The radio station has invited people to share their special moments with their mothers, these are then scrutinized by a team of creative professionals, packaged and put on air and sent back to the writer for them to share with their mothers.
After listening to the promos in Jaipur, Udaipur, Kota and Raipur official mail box firstname.lastname@example.org and social media accounts are packed with listeners’ responses. Other than on-air the packaged capsules are also broadcast through official nos of Tadka @ all its 4 cities for people to remember Mother’s Day.
The station is also committed for creating a special day of mothers with their kids like every year with” Mother’s day out Season 3” where the kids/ mothers have to register with the station for a “Mother’s Day Out with RJ”, a day full of fun games, activities, mother’s fashion show, food, etc.
A special campaign selfie with the mother too is created where people have to upload their selfies with their mother on their facebook page tagging Tadka’s official fb page 95fmtadkasoundsgood. More the likes, more the chances to win gifts like washing machine, phones, etc.
95 FM tadka (a Rajasthan Patrika Group radio station) is all geared up for its upcoming 14 stations and will now be 18 stations’ network with stations in Rajasthan ( Jaipur, Udaipur, Kota, Bikaner and Ajmer), UP (Agra, Allahabad, Aligarh, Barely, Jhansi, Gorakhpur), Bihar (Muzzafarpur), J&K (Jammu & Srinagar), Maharashtra (Solapur and Jalgaon) and Chhattisgarh (Raipur and Bilaspur).