Inclusivity is a buzz word today. Never Enough For Beauty inclusivity – now a campaign called Never Enough – Dimension Ombreyage – to be inclusive as far as beauty is concerned.
Never Enough For Beauty inclusivity
Beauty standards nowadays have unrealistic expectations, which have taken a toll on mental and physical health among individuals. They have difficulty in accepting who they are. Beauty standards can be easily defined as Never Enough. You are either too fat, too thin, too dark, too pale and the list goes on.
Thus, to cater to his increasing problem Godrej Professional, the leading professional hair color brand, has attempted to make a difference with Dimension. This campaign weaves beauty with the message of acceptance, inclusivity, and self-expression. The initiative attempts to do this through hair colours. #Coloursareforall as the hair colour one wear doesn’t see gender, race, size, or skin.
Leading ladies from the Indian film industry such as actresses Huma Qureshi, Tara Sutaria, Malavika Mohanan, and Amala Paul along with Godrej Professional have come together for this case. The initiative features inclusivity champions like Nitasha Biswas, a transgender model and TedX speaker, model Archana Akil Kumar, Influencer Aayushi Badheka – an advocate for mid-sized fashion and model Zander Lama. Criticized either for their body size, skin colour, sexual orientation, and regional heritage all these have teamed up to amplify the message.
Commenting on the campaign, Neeraj Senguttuvan, Category Head – Hair Care, Godrej Consumer Products Ltd (GCPL), said, “Fashion and beauty are proud and unapologetic reflections of individual identities. There has often been a misconception that hair color and bold styles are only for a certain segment of people. The truth, however, is far from that. As a brand, we’ve always believed that our products can be used by absolutely anyone and that’s what makes Godrej Professional a leading name in the hair color segment. We want to be synonymous with inclusivity and confidence, and the campaign and the Dimension-Ombreyage Collection is a step in this direction. This new campaign will push us to look at blurring lines of beauty and create an acceptance for all.”
Co-created by the country’s prominent hair stylists like Heena Dalvi, Ryan D’Rozario, Sylvia Chen and Najeeb Rehman, the four-hair color looks encompasses a multitude of tones and styles to create distinct looks for every mood, every style and for every identity with no differentiation in gender, race, size or skin tone that makes you feel beautiful inside and out.
The four new looks are donned by inclusivity champions as well as Huma Qureshi, Tara Sutaria, Malavika Mohanan and Amala Paul. Thus, Godrej Professional has attempted to symbolize inclusivity and self-expression with its latest campaign Dimension Ombreyage.